The Coco Mademoiselle Perfume Commercial Essay -- Marketing, Post Femi

The ideal post-modern woman is a collage of charm, grace, beauty, strength and independence. This ideal is what Keira Knightley epitomizes in the Coco Mademoiselle perfume commercial. A far cry from the original feminist movement which was entrenched in politics this post-feminism created a realm where woman sought all the riches of the feminist movement but shunned the feminist title (Goldman 1992, 130). Keira is presented as a beautiful independent woman, who is free from the hold of men and sexually liberated. However, through close examination, it is clear that her independence is in relation to her power over the men in the commercial. Further, this power is simply power over the man whom she wishes to seduce. The commercial begins with Keira slipping into her loft in the early morning, wearing only a men’s white dress shirt and black hat. She looks past the camera, never making eye-contact. Keira is presented as the super-woman which Goldman (1992) describes as â€Å"sublimely self-confident and secure, poised, effortlessly beautiful, [moving] with a style and grace called ‘presence’... independent and successful; liberated, yet feminine and romantic; modern, yet traditional at the same time† (107-108). By looking past the camera Keira becomes the subject of envy. This envy can only be achieved by distance, we look to her but she does not look back at us, her demeanour signifies confidence, which we watch but do not have a connection to (Goldman 1992, 118). Throughout the ad, Keira exudes a confidence in a playful yet mature way. This confidence, however, rises from her relation to men. At the beginning of the commercial she is dressed in a way that implies she has just left her lover’s room. So the ‘presence’ which she hold... ...desire for control leads to a fetishization of the female body. This fetishization in turn lends itself to the consumption of commodities (Goldman 1992, 113), as the perfect femme fatal is impossible to achieve outside of a James Bond movie. This all for control over men, which ironically shows that if so much emphasis is placed on control of men, are woman really in control? The feminist movement was aimed at gaining equality between sexes, yet we have raped this movement of all its political meanings. Women have objectified themselves in order to gain power over men, while pursuing freedom from the objectification of men. This Chanel commercial clearly demonstrates how woman objectify themselves in order to show a form of control over men. This need for control actually shows women’s failure to justify their position in society separate of its relation to men.

Code of conduct Essay

A Code of Conduct is published and disseminated to its employees, and to existing and potential stakeholders such as members of the board of directors, customers, partners, vendors, suppliers, potential employees and the general public. Frequently posted on the organization’s website and in their annual report to shareholders, the Code of Conduct is both an internal commitment to a standard of behavior and beliefs and a public declaration of the organization’s position on a set of standards, values, principles, and beliefs. The Code of Conduct is the heart and soul of a company. Think of a Code of Conduct as an in depth view of what an organization believes and how the employees of an organization see themselves and their relationship with each other and the rest of the world. The Code of Conduct paints a picture of how employees, customers, partners, and suppliers can expect to be treated as a result. After going through major corporation code of business I decided to write a paper based off of one companies code of business ethics outline. That company is Amazon. The reason I chose Amazon was how simple there code of conduct in ethics was for how large of a corporation they are. The following are the things I felt could used revision. The company I found online for code of conduct was Amazon. They had a short and simple code of ethics page. Although short and to the point I feel they left a few things out. Amazon is a company that relies on distribution through vendors and returning customers. I felt that nowhere on this page was there a place that states they hold management or vendors accountable. Owner and upper level management accountability is very import for a company’s code of conduct. These individuals are requires to show honesty, transparency and integrity in their daily rolls. This sets the ethical base for a company, along with it also keeps individual owners and managers accountable for their actions. A unethical manager that is allowed to rein free in a business can create a difficult business situations and over extend a company’s resources. The next point I would like to make is, even though they mention compliance  with the laws I think they fail to mention anything about inappropriate behavior. Many companies use a code of ethics to prevent inappropriate employee behavior. Inappropriate behavior can include lying to clients, engaging in froud, failing to meet specific operational standards or similar conduct. A code of ethics about this subject can help employees understand why these actions are inappropriate and the reasons companies expect better behavioral performance. Companies may also limit their legal liability from poor employee performance by usiing this code of ethics. Another great point I would like to bring up about Amazons ethics code is their ability to institute the code. For a code of conduct to be useful, it is importance to introduce and endorse it at the highest level of business. Once the code is written, The CEO and governing body should sign off on it. Then, the company can incorporate it into training programs. Many companies require staff members to sign a document that they read and understand the code, and others require all employees to abide by the code as conditions of their employment. Many companies also use an internal review to measure the effectiveness of their code. This may be all done internally, but nowhere on the code of conduct was it instructed or announced that they do this. A code of conduct is developed either by a powerful executive, or often the owner. In amazons case is feel this was a cross section of employees that have executive influence, so it would be easier to incorprate and integrate. It is more likely to affect the actual beleifs and operation of the organization. The code of conduct will most likely acheive full implementation with in the organization when more are involved in the creation. Due to this I feel amazon has missed a few valuable areas in which they can improve on with their revisions for the future with code of conduct and ethics. Cite: Retrieved June 1, 2014, from http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-govConduct

The Strategy Of Lincoln Electric - 1287 Words

The strategy of Lincoln electric is known for its highly unique ideas for paying working according to the number of pieces they produced at works which means higher performance and productivity leads to higher pay roll. He believed in generating the best productivity and utilizing the company’s resources properly. A global organization is complex and has different task and requirement which needs different skills, education, experiences, knowledge and background. And that is why there is different kind of degree and education is available. Each major requires specific knowledge, like marketing, management accounting etc. the companies have segment in its organization also which divides the members into different groups each group have†¦show more content†¦Third is reciprocal interdependence, output of each depends on the input of others. Coordination and controls are need i n the organization to control and monitor the actives within the different groups. Like auditor, accounting, management, Financer etc. Budgets are created and monitor these helps the managers to decide which is required and what to valued the most. As a manufacture production company their main priority is their cost and customers satisfaction, but it can also produce the high levels of dysfunctional. In order to avoid interdependence the rule, budget is used, set of task, objectives used to accomplish the plans. The manager is the leaders to avoid such types of conflicts, and it’s the most appropriate way to avoid that conflict. Mangers can be the key to solve the conflicts and problems instead of avoiding them because avoiding can create more problems and make situation more complex. It also describe that organization socio-technical system, in which organization system need to be understood by all part of organization, what happen in one part of the organization can also e ffect the other part of the organizations. Organization is socio-technical systems and has both social and technical components. , social component includes the raw material, which is usually consisting of humans